 
Usadba Elite Real Estate Agency finalized its rebranding by making public its new corporate image.
Usadba Elite Real Estate Agency finalized its rebranding by making public its new corporate image. The current trend of updating corporate brands has not bypassed the elite property market. Usadba presented to public its new corporate image and new logo this September. The Company Director Evgeniy Ivanov comments: "One of the main reasons for changing the way in which Usadba is perceived by the public is our commitment to keep abreast of our Clients and the modern times. We have achieved a lot in six years but we feel no desire to rest on laurels as our company is constantly growing. We have entered new markets, extended our range of services, which all together brought about the need to clarify values and mission which would be cohesive for all those markets and distinguishing Usadba from our competitors. Our old logo did not meet all those requirements." In the process of new corporate brand building, marketing specialists and designers, as well as top managers and other employees, have taken part. "The simple explanation for this is that we want corporate image to reflect Usadba"s unique character as well as our distinctive principles and main values. The last thing we want is for the new "face" of our company to be a soulless product of mere marketing research." For Usadba, this change of corporate image is not just about following trends, it is a thouroughly prepared action based on laws of marketing to stimulate further company development.
|
|
|
 |
|||||||||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||||||||
Back to the news list
